International prepress company Hamillroad Software and its 16-strong exhibitor team, including four respected Bellissima Trade Shops from across Europe, are at Labelexpo Europe offering their insight, knowledge, and expertise to brand owners, printers and flexible packaging converters.

Hamillroad has fully embraced Labelexpo’s “Modern Legends” theme for this year’s event by creating a fun and memorable marketing campaign around its own AI generated modern characters, orchestrated for Bellissima’s strapline “Seeing is Believing.” At the center of this campaign is an AI generated “Chameleon” featuring a vivid color spectrum tying into Bellissima’s ultra high-definition print capabilities.

Since its launch at Labelexpo in 2017, Hamillroad’s Bellissima DMS has transitioned from an innovative technology to a globally adopted flexo solution winning multiple “Best of Show” production awards.

Andy Cave, CEO, comments, “Although our technology has now matured into a solid production offering, it’s exciting to see how we continue to push the limits of what’s possible in flexo, with our latest developments providing an ever increasing point of difference for printers and converters like Catapult Print in Florida and StarPak in Texas.”

Jane Petrucci, head of marketing, adds, “Labelexpo2023 is very much a place to share knowledge and insight and we’re inviting printers, converters and brand owners to visit us and learn about new developments in Bellissima’s halftone screening and surface pattern technology. We also have a range of stunning print samples available, plus a big announcement too… so keep your eyes peeled for some very exciting news!”